Western Union

I had the opportunity to collaborate with Love Street & Co on a project of immense significance - the development of a comprehensive motion language and style kit for Western Union's branding. Our primary objective was to establish a cohesive and standardized approach to motion, enabling Western Union to seamlessly implement this dynamic visual language across all corners of the globe, thus enhancing their brand identity on a global scale. The video below is a proof of concept we developed as an aid to the internal Western Union motion team. This video is a guide on the practical uses of motion within the established branding.

but wait, there’s more!

During my collaboration with Love Street & Co and Western Union's marketing team, we embarked on an exciting project called The Wallet Explainer. Throughout this undertaking, my involvement extended to various key roles, such as Art Director, Illustrator, Animator, and Editor. Together, we brought our collective expertise to create a compelling and engaging ad spot.